Snarky Pizzeria Delfina in San Francisco has decided to embrace Yelp users’ negative reviews by printing the comments verbatim on staff t-shirts.
I think user reviews on sites like Yelp (or all the other sites before it) usually offer little that actually informs your potential experience. Therefore, I think an idea that highlights these ridiculous reviews (especially since they were posted at a time when they didn’t know they could end up on a t-shirt) is totally brilliant.
The one above reads, “The pizza was soooo greasy. I am assuming this was in part due to the pig fat.” Another t-shirt sports the articulate and insightful review, “This place sucks.”
More at 7×7.