Anyone that gets OJ with their “two eggs scrambled on an everything not toasted” Saturday mornings can attest to the fact that Tropicana‘s new packaging (right) is totally fugly.
Well, the backlash over the packaging has been so severe (“It looks like a store brand”) that Pepsi Co, Tropicana’s owner, has announced that the company is going to revert back to the original (left).
I don’t understand: did they not do any market research before launching this ugliness? Not only is the new carton ugly, the straw in the orange on the original carton is simply iconic.
Trivia: Mr. Arnell, the company’s Chief Creative Officer declined to comment on the authenticity of the ridiculous 27-page Pepsi globe pitch I talked about here. Something tells me it’s totally authentic.